Motorsports + Car Show + Charity
The Drivers Festival seeks to bring together people who love to do with their cars. The event’s goal is to capture the best part of every event – the community. Having a beer or talking cars with your fellow enthusiasts. The event also encourages people to connect and learn about new ways they can get out and do more with their cars.
The event brings together a number of key components from Homefield vision. First, its centered around community. Next, it focuses on a underrepresented group of the car scene. Finally, it meets our community at the intersection of the mission of two of our brands: ShiftAtlanta (Community, Learning, Doing) and Shift Brokers (enabling through confidence, maximizing resources).
Heading Into 4th Year
The Drivers Festival will be heading into it’s 4th year in 2025 with plans to continue to grow and expand. For the last 2 years the location has provide to be a limitation of the potential growth. In both cases the event completely sold out and filled all available space.
Drivers Festival By The Numbers
Number of Events: 3 (2022, 2023, 2024)
Typical Number OF Display Cars: 90-100
Typical Number of Attendees: 500
Average Annual Charity Dollars Raised: $12,000