Traction CEO Holly Pezzano was recently featured in VoyageATL article. In it she discussed topics ranging from why she started Traction, how her history with insurance and automotive businesses helped shape the concept and why just buying an insurance agency wasn’t going to give Traction the business we wanted. My guiding philosophy is “If I […]
Traction And Split Decision Motorsports Team Up
Homefield Equity
Traction and Split Decision Motorsports announce they are teaming up. Split Decision Motorsports No 88 car is battling next week to win the GSX class of the IMSA VP Racing Sportscar Challenge, and Traction is celebrating the launch of it’s new brand. These two groups will come together at next week’s season finale at the Motul Petit Le […]
Drivers Festival Growth
Homefield Equity
Motorsports + Car Show + Charity The Drivers Festival seeks to bring together people who love to do with their cars. The event’s goal is to capture the best part of every event – the community. Having a beer or talking cars with your fellow enthusiasts. The event also encourages people to connect and learn […]
Vaxa Factor Featured In The Atlanta Business Chronicle
Homefield Equity
Homefield Equity portfolio brand Vaxa Factor was recently featured in the Atlanta Business Chronicle. Homefield Equity is excited to see Atlanta’s business and media community recognizing the incredible opportunity for women CEOs and founders. In addition, Homefield Equity is excited for how the platform behind Vaxa Factor can help enable just not women, but many […]
Introducing Vaxa Factor
Homefield Equity
In 2013 I joined a cohort for women, Launchpad2X CEO from 2013. The program was a catalyst for my growth. I saw myself as a proprietor of a small, little company rather than a scaling & growing business. The program gave me the confidence to think again. I started to think and act bigger. Women […]
The Entrepreneurial Landscape for Women Looks Different
Homefield Equity
Currently in the US, the pandemic created a boom of new entrepreneurs. Of these new businesses being created, many have women at the helm. The entrepreneurial landscape for women looks different than it used to. Currently, somewhere around 39% of all business in the US are run by women and we’re holding our own with regard to the […]
Three Common Mistakes First Time Entrepreneurs Make
Homefield Equity
I’ve had the opportunity to work with many companies and entrepreneurs. I’ve observed them making some of the same mistakes. The most common three are industry agnostic, of which I mean that I’ve seen them happen in everything from restaurants to retail to tech. I’ve even made these mistakes myself. If anyone tells you they […]
Categorizing Customers For Focus
Homefield Equity
Any company that has been in business for more than a few years and/or has experienced massive growth will find themselves with more customers than they truly manage and understand at a glance. You will wind up with a wide array of customers who will differ in their impact to your business, be it strategically, […]
Why External Funding Can Be A Distraction
Homefield Equity
US Venture Capital Investment Surpasses $130 Billion in 2019 for Second Consecutive Year You can’t be an entrepreneur without encountering numerous ways and opportunities for external funding. This is especially true for Tech startups where there is an entire ecosystem around VC funding. While all forms of funding have their place, there is an unintended […]
It’s Always Time To Consider What’s Next
Homefield Equity
Most companies are likely in one of three modes right now: crisis, unbelievably busy, or surprisingly close to status quo. For those who are surprisingly close to status quo the dominant conversation point is “so what does this mean for us long term?” Those in crisis they are trying to figure out how to survive […]
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