Traction CEO Holly Pezzano was recently featured in VoyageATL article. In it she discussed topics ranging from why she started Traction, how her history with insurance and automotive businesses helped shape the concept and why just buying an insurance agency wasn’t going to give Traction the business we wanted. My guiding philosophy is “If I […]
Categorizing Customers For Focus
Homefield Equity
Any company that has been in business for more than a few years and/or has experienced massive growth will find themselves with more customers than they truly manage and understand at a glance. You will wind up with a wide array of customers who will differ in their impact to your business, be it strategically, […]
It’s Always Time To Consider What’s Next
Homefield Equity
Most companies are likely in one of three modes right now: crisis, unbelievably busy, or surprisingly close to status quo. For those who are surprisingly close to status quo the dominant conversation point is “so what does this mean for us long term?” Those in crisis they are trying to figure out how to survive […]
When Strategy Isn’t Strategic
Homefield Equity
“You keep using that word. I do not think it means what you think it means.” Inigo Montoya The biggest issue I see with the misuse of the word isn’t that its popular. It’s that its changed our behavior. My goal here isn’t simply to rally against corporate buzzwords. What I hope to accomplish is to get leaders to […]