Homefield and Traction CEO Holly Pezzano was recently interviewed by CanvasRebel to talk about how she is braking molds in the automotive industry. CanvasRebel talks about her inspiration for starting Traction, how it fits into the overall strategy within Homefield. They also discuss how Traction’s target niche has lead to expansive growth. It was under […]
Traction CEO Holly Pezzano Talks Build vs. Buy And Being Niche Focused In VoyageATL
Homefield Equity
Traction CEO Holly Pezzano was recently featured in VoyageATL article. In it she discussed topics ranging from why she started Traction, how her history with insurance and automotive businesses helped shape the concept and why just buying an insurance agency wasn’t going to give Traction the business we wanted. My guiding philosophy is “If I […]
Traction And Split Decision Motorsports Team Up
Homefield Equity
Traction and Split Decision Motorsports announce they are teaming up. Split Decision Motorsports No 88 car is battling next week to win the GSX class of the IMSA VP Racing Sportscar Challenge, and Traction is celebrating the launch of it’s new brand. These two groups will come together at next week’s season finale at the Motul Petit Le […]
Vaxa Factor Featured In The Atlanta Business Chronicle
Homefield Equity
Homefield Equity portfolio brand Vaxa Factor was recently featured in the Atlanta Business Chronicle. Homefield Equity is excited to see Atlanta’s business and media community recognizing the incredible opportunity for women CEOs and founders. In addition, Homefield Equity is excited for how the platform behind Vaxa Factor can help enable just not women, but many […]
Introducing Vaxa Factor
Homefield Equity
In 2013 I joined a cohort for women, Launchpad2X CEO from 2013. The program was a catalyst for my growth. I saw myself as a proprietor of a small, little company rather than a scaling & growing business. The program gave me the confidence to think again. I started to think and act bigger. Women […]
Homefield Equity Provides Seed Funding To Go Connect
Homefield Equity
Atlanta, GA— April 5th — Go Connect formally announces the upcoming line of Smart Travel WiFi products. This user friendly product offers a game changing update to a long overlooked segment of portable travel technology. Go Connect’s first of its kind smart features enable travelers and digital nomads to get connected quickly with a more effective WiFi connection. It alleviates the […]