Traction CEO Holly Pezzano was recently featured in VoyageATL article. In it she discussed topics ranging from why she started Traction, how her history with insurance and automotive businesses helped shape the concept and why just buying an insurance agency wasn’t going to give Traction the business we wanted. My guiding philosophy is “If I […]
Traction And Split Decision Motorsports Team Up
Homefield Equity
Traction and Split Decision Motorsports announce they are teaming up. Split Decision Motorsports No 88 car is battling next week to win the GSX class of the IMSA VP Racing Sportscar Challenge, and Traction is celebrating the launch of it’s new brand. These two groups will come together at next week’s season finale at the Motul Petit Le […]
Drivers Festival Growth
Homefield Equity
Motorsports + Car Show + Charity The Drivers Festival seeks to bring together people who love to do with their cars. The event’s goal is to capture the best part of every event – the community. Having a beer or talking cars with your fellow enthusiasts. The event also encourages people to connect and learn […]
Vaxa Factor Featured In The Atlanta Business Chronicle
Homefield Equity
Homefield Equity portfolio brand Vaxa Factor was recently featured in the Atlanta Business Chronicle. Homefield Equity is excited to see Atlanta’s business and media community recognizing the incredible opportunity for women CEOs and founders. In addition, Homefield Equity is excited for how the platform behind Vaxa Factor can help enable just not women, but many […]
Introducing Vaxa Factor
Homefield Equity
In 2013 I joined a cohort for women, Launchpad2X CEO from 2013. The program was a catalyst for my growth. I saw myself as a proprietor of a small, little company rather than a scaling & growing business. The program gave me the confidence to think again. I started to think and act bigger. Women […]