Author: Homefield Team

Advisement, Investment, Management and Acquisition

Vaxa Factor Featured In The Atlanta Business Chronicle

Homefield Equity portfolio brand Vaxa Factor was recently featured in the Atlanta Business Chronicle. Homefield Equity is excited to see Atlanta’s business and media community recognizing the incredible opportunity for women CEOs and founders. In addition, Homefield Equity is excited for how the platform behind Vaxa Factor can help enable just not women, but many…
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November 2, 2022 0

Three Common Mistakes First Time Entrepreneurs Make

I’ve had the opportunity to work with many companies and entrepreneurs. I’ve observed them making some of the same mistakes. The most common three are industry agnostic, of which I mean that I’ve seen them happen in everything from restaurants to retail to tech. I’ve even made these mistakes myself. If anyone tells you they…
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September 14, 2021 0

Categorizing Customers For Focus

Any company that has been in business for more than a few years and/or has experienced massive growth will find themselves with more customers than they truly manage and understand at a glance. You will wind up with a wide array of customers who will differ in their impact to your business, be it strategically,…
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September 8, 2021 0

Why External Funding Can Be A Distraction

US Venture Capital Investment Surpasses $130 Billion in 2019 for Second Consecutive Year You can’t be an entrepreneur without encountering numerous ways and opportunities for external funding. This is especially true for Tech startups where there is an entire ecosystem around VC funding. While all forms of funding have their place, there is an unintended…
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September 2, 2021 0

It’s Always Time To Consider What’s Next

Most companies are likely in one of three modes right now: crisis, unbelievably busy, or surprisingly close to status quo. For those who are surprisingly close to status quo the dominant conversation point is “so what does this mean for us long term?” Those in crisis they are trying to figure out how to survive…
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August 31, 2021 0

When To Seek Angel vs. Venture Capital vs. Private Equity

During the most recent economic boom the level of capital invested by firms hit record highs. With this boom the traditional lines between Angel, Venture Capital and Private Equity began to blur. Competition for investments, and not just for the unicorns, drove a new reality where there was actually competition for the best investments.While current…
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August 27, 2021 0

When Strategy Isn’t Strategic

“You keep using that word. I do not think it means what you think it means.” Inigo Montoya The biggest issue I see with the misuse of the word isn’t that its popular. It’s that its changed our behavior. My goal here isn’t simply to rally against corporate buzzwords. What I hope to accomplish is to get leaders to…
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August 21, 2021 0

What Is IRR and Why You Should Use It As A CEO

Equity or investment firms primary metric is IRR or internal rate of return. It allows a business to calculate the profitability of an investment. And in the context of an investment firm, its easy to understand why its one of the most common metrics. It’s a valuable tool for any CEO, even startups. As we’ve…
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August 16, 2021 0

Homefield Equity Provides Seed Funding To Go Connect

Atlanta, GA— April 5th — Go Connect formally announces the upcoming line of Smart Travel WiFi products.  This user friendly product offers a game changing update to a long overlooked segment of portable travel technology.    Go Connect’s first of its kind smart features enable travelers and digital nomads to get connected quickly with a more effective WiFi connection. It alleviates the…
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April 15, 2021 0